Challenges
Managing performance media for 50+ global clients across multiple markets created operational silos and inconsistent performance standards.
Solutions
Deployed Epsilo to create unified workflows, portfolio-level visibility, and automated client reporting across all accounts.
50+
global clients managed
Unified operations across diverse brand portfolios and markets.
65%
faster campaign execution
Standardized workflows eliminated manual coordination overhead.
12
markets consolidated
Global operations unified on single platform infrastructure.
80%
automation coverage
AI-powered optimization handling routine campaign management.
Global scale demanded operational excellence
WPP Media's performance media practice grew rapidly as brands shifted budgets to commerce channels. Managing 50+ global clients across diverse markets and retail platforms created operational complexity that threatened service quality and team efficiency.
Each client required customized strategies while the agency needed consistent operational standards. The team needed a platform that could handle enterprise-scale complexity while maintaining the flexibility to serve diverse client needs.
Unified operations with client flexibility
The strategy focused on creating operational unity across all client accounts while maintaining the ability to customize strategies per client. WPP needed standardized processes that could be adapted to each client's specific requirements and market positioning.
Epsilo provided the unified platform where all client campaigns connected, giving WPP portfolio-level visibility and control while enabling client-specific optimization and white-label reporting for each account.
Portfolio-scale automation and intelligence
All 50+ client accounts were connected to Epsilo, immediately providing unified dashboards and portfolio-level insights. Teams could now manage operations at scale while maintaining individual client attention through dedicated workspaces.
Automated workflows and templates reduced campaign setup time by 65%. White-label reporting automation saved 40+ hours per week, allowing account teams to focus on strategy instead of data compilation.
Scalable growth without margin compression
Campaign execution speed improved 65% as unified workflows eliminated manual coordination. Client satisfaction increased as automated reporting provided timely insights without delays.
WPP can now take on more clients without proportionally increasing headcount, demonstrating how the right platform enables sustainable growth in agency operations while protecting margins.
