Challenges
Regional leads could not see real time spend and pacing across marketplaces, and approval cycles stretched past campaign windows.

Kanasai (Jackie) Tangngumvitayakul
Head of Digital Marketing and Innovation
Regional leads could not see real time spend and pacing across marketplaces, and approval cycles stretched past campaign windows.
aCommerce standardized task sequences, budgets, and post launch reviews inside Epsilo so every team followed the same rhythm.
200+
brands supported
Scale across SEA via an integrated tech and operations stack.
Up to 60%
less manual workload
Automation across planning, execution, and reporting.
10–20%
ROAS uplift in 60 days
Observed within the first 60 days with AI-driven ad optimization.
Real-time
decision speed
Unified dashboards connect ad spend to GMV and item sales.
Each marketplace lead managed campaigns inside separate spreadsheets and bespoke macros. Leadership could not see live pacing or creative placements without requesting screenshots.
Manual reviews pushed launches back by a full week, which cost consumer brands the spotlight during seasonal events. Every iteration meant repeating the same copy and budget checks across eight markets.
aCommerce mapped every campaign workflow inside Epsilo, from brief intake to optimization. Teams now select a playbook and receive the exact tasks, approvals, and data they need in one workspace.
Budget intelligence gives regional leaders instant visibility into pacing and efficiency, which means they can approve mid flight reallocation without exporting a single spreadsheet.
Operators trigger creative uploads, marketplace submissions, and bid adjustments through automation rules, while custom checkpoints ensure regulatory review in regulated categories.
The headless API pushes updates to marketplace consoles in real time, which removes risky CSV uploads and keeps budgets aligned with live demand.
The regional team now supports more simultaneous launches without burnout. Clients gain faster feedback loops, and strategy teams build stronger commercial plans with shared data.
aCommerce expects to double managed spend next year while keeping the same team size, because the platform makes every operator more productive.