Challenges
Optimizing marketplace performance demanded near-constant manual effort across almost every time slot of the day.
Solutions
Epsilo Marketing Automation let the team guide ads operators to set Hyper Automation scripts and lean on AI CPC suggestion to win and hold positions.
30%+
of e-commerce GMV from on-platform ads
Performance media became a core growth pillar and a top GMV contributor.
24/7
automated performance control
Hyper Automation scripts hold performance to objectives around the clock.
AI CPC
faster time-to-win
AI-powered CPC suggestion wins and retains competitive positions.
Marketplace optimization demanded constant manual effort
L'Oréal Indonesia is one of the very first partners to strongly adopt performance media and make it a core growth pillar. The brand was already using Epsilo to lift performance on Shopee and Lazada, with revenue contribution above 30% on average.
Maybelline had tried many services to improve performance, but results were not moving as expected — optimizing on the marketplace required enormous effort and time commitment across almost every time slot of the day.
Automation-first, with AI on the bid
Rather than add more manual hours, the strategy focused most of the team's time on guiding ads operators to set up Hyper Automation scripts that control performance toward objectives 24/7 and reduce the human effort optimization requires.
On top of automation, the team leaned on Epsilo's AI-powered CPC suggestion engine to speed up time-to-win whenever a CPC became uncompetitive.
Hyper Automation plus AI CPC suggestion
Hyper Automation scripts ran continuously across on-platform ads, holding performance to objectives without operators watching every time slot, while AI CPC suggestion helped win competitive positions faster.
Combining automation with AI bidding let Maybelline retain its winning positions almost all the time, turning constant manual optimization into a managed, always-on system.
Efficient blitzscaling with 24/7 automated control
Maybelline blitzscaled on-platform ads efficiently — combining Epsilo's tech platform, automation, and expertise to scale GMV contribution as a core growth pillar.
With 24/7 performance control via Hyper Automation and faster time-to-win from AI CPC suggestion, on-platform ads remained one of the largest contributors to Maybelline's e-commerce GMV.
