Challenges
Managing 50+ beauty brands across multiple retail platforms created operational silos and prevented portfolio-level optimization.
Solutions
Deployed Epsilo to create unified multi-brand workflows with portfolio-level insights and AI-powered optimization.
50+
brands unified
All beauty brands managed through one platform.
3.8x
campaign ROI
Performance lift in the measured campaign set, enabled by visibility-led execution.
12
platforms monitored
Consistent measurement across all major retail networks.
2–3 yrs
of blind spend made visible
Turned years of opaque Shopee investment into visibility-led execution.
Multi-brand complexity limiting portfolio performance
L'Oréal's beauty empire spans 50+ brands, each with its own identity, positioning, and target audience. Managing performance media operations across this portfolio created significant operational complexity, with each brand team operating independently.
While this autonomy preserved brand identity, it prevented portfolio-level optimization. Budget allocation across brands was based on historical patterns rather than real-time performance, missing opportunities to maximize overall returns.
Portfolio optimization with brand autonomy
The strategy focused on creating portfolio visibility while maintaining brand team autonomy. L'Oréal needed a system that enabled central oversight without removing brand-level control over creative and strategy.
Epsilo provided the unified platform where all brands connected their campaigns, giving central teams portfolio-level insights while brand teams retained control over execution appropriate for their specific positioning.
AI-powered portfolio management
Each brand connected their retail platform accounts to Epsilo, immediately gaining unified dashboards and AI optimization. The central team could now see portfolio-level performance and reallocate budgets based on real-time data.
AI agents monitor all campaigns across brands continuously, identifying optimization opportunities at both brand and portfolio level. High-performing strategies from premium brands could be adapted for mass-market brands when appropriate.
Portfolio transformation through unification
Campaign ROI improved up to 3.8x in the measured set as visibility-led execution drove smarter allocation and fewer blind spots. Teams could finally see search coverage versus activated coverage and flag no-signal spend early.
A consistent operating view across 50+ brands and 12 platforms reduced duplicated work through shared visibility and repeatable operating patterns, turning years of opaque Shopee investment into measurable execution.
