Challenges
Kenvue had no source of truth to benchmark performance, see what was trending in performance media, or plan keyword budgets with confidence.
Solutions
Epsilo Keyword Lab used AI to surface relevant keywords, segment them into groups, and let teams drill into the data behind performance.
5 min
to first keyword insights
Keyword Lab surfaces new, trending and relevant keywords within five minutes of integration.
Month 1
time to measurable impact
An intuitive, easy-to-use platform delivered results from the very first month.
Ad GMV
incremental levers uncovered
Keyword segmentation revealed the fit and gap versus potential top-line performance.
No source of truth to benchmark or plan
The Digital Commerce Manager wanted to benchmark performance against the market, but had no source of truth that could give them the answer, and no clear view of what was trending in performance media. Without it, they could not know what performance was achievable or how to get there, leading to less accuracy in setting ambition targets.
The Media Planner wanted to plan ahead for budget, which depends on historical and new keyword performance, but failed to aggregate the data due to extreme manual work and a lack of information. Without it, they could not build a convincing plan.
AI keyword discovery with drill-down planning
Epsilo Keyword Lab, leveraging AI, automatically identifies new, trending and relevant keywords for a brand within five minutes of integration. It then segments all keywords into groups and assesses fit and gap, so the Digital Commerce Manager can see the potential top-line performance they are aiming for.
Keyword Lab pairs pre-made analyses that support market and performance understanding with the ability to drill into specific keywords using core information — Search Volume, CPC, Relevancy, and Competitors — to plan and make decisions.
From keyword discovery to activation
With keywords surfaced and segmented, the team moved from guesswork to a clear activation strategy across Shopee and Lazada. The fit-and-gap view highlighted where coverage was missing versus the demand and performance the brand could realistically capture.
Because the platform proved intuitive and easy to use, the team adopted it quickly and put insights into action without a long ramp, translating keyword intelligence directly into planning and budget decisions.
Right keyword strategy and incremental Ad GMV from month one
Kenvue identified the right keyword activation strategy and uncovered additional levers for driving incremental Ad GMV, turning a previously opaque planning process into a measurable, repeatable one.
The impact landed from the first month — the platform was intuitive enough to deliver results immediately, giving media planners and digital commerce managers a shared source of truth to benchmark, plan, and act.
