Epsilo: One Console for Cross-Network Ad Operations
Executive Pitch Deck • Confidential
Epsilo helps 500+ cross border sellers and agencies across APAC manage their multi marketplace operations, from TikTok Shop and Shopee campaigns to Lazada expansion, all from a single unified platform.
Unlike fragmented regional tools that only work in specific markets, Epsilo bridges the gap between emerging Southeast Asia marketplaces, giving cross border operators the control they need to scale across APAC.
Every major marketplace (TikTok Shop, Shopee, Lazada) now pushes the same promise: set budgets and ROI goals per SKU, and let our platform run bidding for search and display.
The pitch is seductive: upload your products, set a target ROAS, define your budget, and walk away. The algorithm will handle everything. Maximum efficiency, minimum effort.
For beauty and fashion brands, this automation promise seems perfect for APAC expansion. But there's a problem with this approach...
For beauty and fashion brands, this automation promise seems perfect for APAC expansion. However, this approach has limitations...
You have a monthly budget, but every day is different. Double days need more spend. New SKUs need testing. Different ad types perform differently. How do you allocate optimally?
Managing the same campaign across Shopee, Lazada, and TikTok Shop means juggling different interfaces, formats, and optimization rules. One change requires three separate updates.
Automation systems face limitations when meeting complex operational requirements. Teams often spend significant time manually managing budget distribution across campaigns, requiring frequent optimization decisions to maintain performance during critical periods.
Monthly budgets meet daily reality. Double days need more spend, new SKUs need testing, different ad types perform differently. Manual allocation takes hours and requires constant optimization decisions.
Same campaign across Shopee, Lazada, TikTok Shop means juggling different interfaces, formats, optimization rules. One change requires three separate updates across Southeast Asia platforms.
Platform algorithms may allocate budgets rapidly to suboptimal products. Auto-bidding systems can overlook high-performing items. Limited transparency in optimization processes reduces operational control.
Teams spend significant time manually distributing budgets across campaigns. Frequent reallocation decisions are required while performance optimization faces timing constraints.
TikTok Shop doesn't know Shopee performance. Lazada can't see TikTok Shop success. No platform unifies budgets across Southeast Asia channels. Each marketplace optimizes in isolation.
These challenges are widespread across APAC operations. Operators face reduced visibility during critical periods. Understanding automation limitations reveals opportunities for improvement...
The fundamental flaw: each marketplace optimizes in isolation. TikTok Shop doesn't know your Shopee performance. Lazada can't see your TikTok Shop success. No platform can unify budgets across channels.
Operators spend more time firefighting than scaling. They react to alerts instead of orchestrating growth. What if there was a different approach?
Operators spend more time addressing immediate issues than focusing on strategic growth. Reactive management limits the ability to orchestrate comprehensive optimization strategies. A unified approach offers significant advantages.
"Top brands don't leave growth to chance. They integrate their tools, act on signals in real time, and adjust spend with context. Research shows that companies who take control of their marketing technology consistently outperform laggards (converting faster, hitting ROI targets more reliably, and building stronger long-term equity)."
In any great company, executional excellence is the base. We can have the best strategic ideas in the world. If our execution is not right... We will not go anywhere. To say, guys, you have been complaining that you are blind for the past two years, three years' investment on Shopee, We are bringing you a solution of visibility. If you have a better solution, let us know. For sure, they don't. This is awesome. I'm actually fascinated by it.
In August 2025, Epsilo and aCommerce forged a strategic alliance to revolutionize retail media in Southeast Asia. This partnership combines speed, precision, and intelligence to unlock smarter growth for brands navigating today's fragmented commerce landscape.
This partnership delivers three measurable business outcomes through unified operations, operable scale, and contexted intelligence. Here's what brands and agencies achieve:
Unified Performance Dashboard: End-to-end reporting that connects ad spend to business outcomes like GMV and item sales. Integrated dashboards offer real-time insights into campaign performance.
This eliminates reliance on spreadsheets, manual monitoring, and disjointed data sources, allowing brand managers and agency teams to drive decisions from a single source of truth.
Marketing Automation: Rule-based ad scheduling, campaign triggers, and pacing controls across marketplaces. Advanced automation and AI-driven optimization that keeps campaigns efficient and competitive.
Automation across planning, execution, and reporting reduces manual workloads by up to 60%, improving time-to-market and execution quality while empowering teams to make faster, data-driven decisions.
AI-Assisted Keyword Planning: Dynamic keyword discovery to capture emerging trends and optimize digital shelf presence. Meta-Optimization: AI analyzes and enhances marketplace AI tools like GMV Max, identifying patterns and opportunities that single-layer optimization might miss.
Brands leveraging Epsilo's AI-driven optimization see 10-20% improvements in ROAS within the first 60 days, enabling smarter budget reallocation and maximizing profitability across Southeast Asia markets.
From solo entrepreneurs selling across Southeast Asia, to regional agencies managing hundreds of cross-border campaigns, operators choose Epsilo when they need to scale beyond single markets. Read stories.
"Every person at our agency now has unified access to campaign insights across all beauty verticals."
"With Epsilo's advanced technology embedded into our operating model, we're empowering our brand partners to move from reactive media spending to proactive growth strategies."
"Advanced analytics capabilities that our media science teams need for data-driven optimization."
We understand that switching platforms during peak seasons like 11.11 or Chinese New Year is risky. Our migration process is designed specifically for cross-border operations—gradual, transparent, and completely reversible until you're confident.
Start with one marketplace (TikTok Shop, Shopee, or Lazada). Our APAC team handles API connections and data sync. Run parallel with existing tools to compare results without risk.
Historical data migration across currencies, marketplace APIs, and regional campaign structures. We understand cross-border complexities and multi-market data formats.
Comprehensive training covering APAC marketplace nuances, unified campaign management, and cross-border optimization strategies. Available in English, Mandarin, and Bahasa.
Complete migration with AI-powered automation guided by your business context. Ongoing support includes festival season preparation, currency optimization, and expansion strategy consultation.
"The migration was perfect timing, we switched between 11.11 and 12.12 festivals. Ran TikTok Shop campaigns in parallel across 4 countries for a month, then migrated everything including our Lazada regional expansion. Performance actually improved 40% during transition."
Ahsan M Khan
Digital Commerce Lead APAC, Galderma
Migration success
Migration success
