Abbott Nutrition unifies ASEAN data
for 7x faster decisions.

Abbott's marketing mandate was split across multiple enablers and agencies in various SEA markets, leading to limited visibility and, in turn, limited collaboration between enablers, agencies, and local and regional teams.

The Regional Head of eCommerce found it hard to leverage data for decisions because it was fragmented across channels. Building one integrated report took more than seven days of pulling effort from six local PICs — while the market's competition demanded action in real time.

The strategy was to replace manual, cross-team report building with a single reporting stack that could integrate every relevant source automatically and update in real time.

Epsilo Performance Index, with the capability to integrate 1,000+ data sources globally, automatically gathered 40+ of Abbott's data sources across six SEA countries, shortening time to decision from 7+ days to real time — especially crucial on campaign days.

The solution aggregated onsite and offsite marketing reporting, competitive standings and consumer analytics in one place across SEA markets, cutting across the information and decision silos that had slowed the team.

A deep integration with Abbott's SAP system let local teams collaborate more efficiently across functions without spending time on manual mapping, spanning channels including Shopee, Lazada, Tokopedia, TikTok, Meta and Google.

Abbott integrated 40+ data sources across six SEA countries and moved to real-time decision-making — roughly 7x faster than the prior multi-day process.

Automated, integrated reporting saved the equivalent of six FTE that had been spent building reports manually, freeing teams to act on competitive and consumer insight as it happened.